Luke A. Fedlam

Luke’s career is dedicated to guiding businesses, executives, and athletes through the complexities of corporate and sports law, ensuring they are protected, empowered, and prepared for success. As co-chair of the firm’s Entertainment, Sports, and Media Law Service Group, he provides strategic counsel to organizations on corporate structuring, governance, and strategic transactions while also serving as a trusted advisor for athletes navigating the business of sports. Whether advising a company on an acquisition or helping a professional athlete negotiate an endorsement deal, Luke applies a client-centric approach that prioritizes education, risk mitigation, and long-term growth.

As a corporate attorney and sports law advisor, Luke offers comprehensive legal solutions tailored to the distinct needs of his clients. His background in finance and wealth management initially led him to educate athletes on financial literacy, where he saw firsthand how individuals in high-stakes industries often lacked the legal protection they needed. This experience shaped his career, fueling his passion for providing the same level of business-minded advocacy to entrepreneurs, executives, and athletes alike. Today, he leverages his deep knowledge of corporate transactions, contract negotiations, and brand protection to help clients—from emerging startups to elite athletes to established businesses—secure their futures and maximize opportunities.

Corporate Law Services

Luke regularly provides bespoke solutions to businesses and their executives on a wide variety of corporate matters, helping them maximize operational efficiency while avoiding legal exposure. His style of counseling focuses on education and protection. This experience includes:

• Advising on business formation and structuring, including selection of appropriate legal entity and assisting with incorporation.
• Negotiating and drafting contracts related to vendors, clients, employment, and operations.
• Developing best practices for corporate governance to ensure compliance with laws and regulations.
• Evaluating, negotiating, and executing mergers, acquisitions, and divestitures.
• Advising on the protection and management of intellectual property assets.
• Counseling on employment agreements, policies, and dispute resolution.
• Creating estate planning instruments and providing wealth preservation strategies.
• Guiding on the formation and operation of nonprofit entities, including obtaining tax-exempt status.

Sports Law Services

Luke’s former role as a finance and wealth manager for athletes reignited an old interest in pursuing law. He saw firsthand that professional athletes, with ample opportunities in front of them and nobody to guard their best interests, were often taken advantage of. They needed frequent guidance from a trusted, knowledgeable advisor to understand and navigate the legal and business aspects of the sports industry. As a non-agent sports attorney, Luke is an educator and advocate who protects the possibilities of the individual athletes he represents.

Luke works with players at the high school, collegiate, and professional levels as well as retired athletes. He helps players and their families, coaches, and advisors understand available options and likely outcomes to maximize success while avoiding the pitfalls of a competitive industry. As a former D1 athlete, Luke also understands the importance of preparing for life after the game. Central to his strategy is setting individuals up for success now and well into the future. He provides objective and thorough representation that includes:

• Advising on name, image, and likeness (NIL) opportunities.
• Counseling on how to build, protect, and leverage a personal brand.
• Analyzing agent, endorsement, and marketing contracts.
• Reviewing and negotiating prospective private business and real estate investments.
• Counseling on wealth management and estate planning.
• Creating business entities and nonprofit foundations.
• Advising foreign national players on immigration and related issues.

Practical Education for Student-Athletes

Luke’s passion for helping athletes and their advisors is also evident outside of the office. Recognizing the need to continue these important conversations, Luke co-founded two companies to educate student-athletes and their families. He is the managing partner of ADVANCE, a company devoted to NIL education, and president of Anomaly Sports Group, which connects young athletes with industry leaders to plan for success after sports. Luke is also co-executive director of the College Basketball Parents Association, a national network of college basketball parents.

Luke is a frequent author and dynamic speaker on a variety of topics relating to the business of sports.